Graphics & Printing
First, what is graphic design?
According to the American Institute of Graphic Arts (AIGA), graphic design is defined as “the art and practice of planning and projecting ideas and experiences with visual and textual content.” In other terms, graphic design communicates certain ideas or messages in a visual way. These visuals can be as simple as a business logo, or as complex as page layouts on a website. “Graphic design takes graphical and textual elements and implements them into multiple types of media,” says designer Alexandros Clufetos, when asked to elaborate on the graphic design definition. “It helps the producer connect with the consumer. It conveys the message of the project, event, campaign or product.” Graphic design can be used by companies to promote and sell products through advertising, by websites to convey complicated information in a digestible way through infographics, or by businesses to develop an identity through branding, among other things.
What is printing
Printing is a process for reproducing text and images, typically with ink on paper using a printing press. It is often carried out as a large-scale industrial process, and is an essential part of publishing and transaction printing. The earliest form of printing was woodblock printing, with existing examples from China dating to before 220 A.D. and Egypt to the fourth century. Later developments in printing include the movable type, first developed by Bi Sheng in China, and the printing press, a more efficient printing process for western languages with their more limited alphabets, developed by Johannes Gutenberg in the fifteenth century.
We undertake book printing, offset printing, share certificate printing